K-Food Companies

ROC Co., LTd.ROC Co., Ltd.: Pioneering Convergence Healthcare ContentDevelopmentROC Co., Ltd. is a leading company in the research and development of convergence healthcare content that combines exercise, nutrition, and lifestyle improvement. Beyond providing simple health management solutions, ROC offers a differentiated approach by integrating exercise programs with wellness food todeliver practical solutions for a healthier life.[Exercise and Health Content Division]1. Scientific Research-Based Personalized Health Solutions- Developing personalized solutions based on scientific research and data, rather than merely offering exercise and nutrition programs.- Focused on preventing chronic diseases and improving musculoskeletal disorders through systematic approaches tailored to individual health conditions and goals.2. Addressing Health Issues in Aging Society and Modern Lifestyles- Continuously researching and developing solutions to tackle chronic diseases and musculoskeletal disorders caused by rapid aging and changing dietary habits.- Providing accessible health management solutions for all age groups and offering practical alternatives to improve lifestyle habits.3. Establishing Sustainable Health Management Systems- Aiming to build sustainable health management systems rather than short-term health improvements.- Developing personalized content that harmonizes exercise habits, balanced nutrition intake, and lifestyle improvements to help maintain a healthy life.[Wellness Food Division]4. Research and Development of Functional Wellness Food- Developing functional foods that fundamentally improve health rather than simply providing basic nutrition.- Combining the latest nutritional science and food engineering technologies to enhance bioavailability and maximize health benefits.5. Optimized Nutrition Solutions Linked with Exercise- Developing optimal food solutions that accompany exercise, such as protein supplements for post-exercise recovery, joint health meals, and immunity-boosting foods.6. Safe Foods Based on Natural Ingredients- Developing health foods based on natural ingredients withminimal artificial additives.- Utilizing eco-friendly manufacturing methods and strict quality control to provide safe and reliable wellness foods.7. Convenient and Balanced Products for Busy Modern People- Providing convenient yet nutritionally balanced meals for modern individuals who struggle to maintain healthy eating habits.- Developing products that offer sufficient daily nutrition with a single meal, allowing consumers to maintain their health anytime, anywhere.8. Sustainable Wellness Food Development and Eco-Friendly Approach- Focusing on the development of sustainable wellness foods that consider environmental impact beyond mere health benefits.- Adopting eco-friendly packaging and manufacturing processes that reduce carbon emissions, fulfilling the company's responsibility for both health and the environment.[U.S. Market Activities]9. Establishment of U.S. Subsidiary- ROC's CEO, Geunha Kim, established the U.S. subsidiaryWELLMASTER INC.- Plans to operate the Hey! Bab offline fast-casual brand,offering Korean-inspired healthy meals to the U.S. market.